Saying thank you

I got a letter in the mail this week. It was a thank you letter. What did I do to receive a thank you letter? I bought a lot of stuff from Zingerman's, my favorite specialty foods store from my home state of Michigan. They have fabulous food, and I buy stuff for myself, friends, family, and clients.

So they sent me a thank you letter, thanking me for being a good customer and giving me their business. They didn't include a coupon, or a special offer, just a really nice thank you. And they actually signed it (not stamped).

It made me feel valuable. It made me like Zingerman's even more. I'll be buying a lot more stuff. I hope you will too. I recommend the Reuben kits.